When Trapstar tapped pioneering grime DJ Logan Sama of Rinse FM, Kiss FM and BBC 1Xtra to help curate, collect and craft a mixtape, the inspiration was simple: take emcees and producers new and old and ask them which beat, which riddim, which sound made them fall in love with grime as a genre. The result is a 22-track tape — the bluntly titled Trapstar x Logan Sama Mixtape — of new blood and living legends sharing mic time over production that sounds nostalgic for those in the know, and ahead of its time for those unfamiliar with grime’s history and heritage.
There’s an instinctive urge to draw parallels between grime and hip-hop — an reflexive attempt to make something familiar and palatable. Even those at the heart of grime culture, like Trapstar co-founder and namesake Mikey Trapstar, try their best to find analogies and corollaries between the two distinct-yet-related genres: Trapstar himself likens More Fire Crew’s seminal street hit “Oi!,” for example, to Black Rob’s “Whoa.” Elsewhere on the eponymous tape, Skepta flips Bone Thugs-N-Harmony’s “Thuggish Ruggish Bone” so that Ghetts, So Large and Rival can flex their own riddims over an American hip-hop classic. When pressed on the necessity of a mainstream cosign, Sama points toward the music industry’s structure as a whole. “if you're fucking with what Skepta and Stormzy and mandem are doing right now, there's so much more for you to discover, musically and artistically.” In short, outsiders are welcome here. It doesn’t matter if listeners were clued in via an OVOSound Radio mix or via blog links — so long as it comes from a place of appreciating the culture and environment that birthed this sound, this culture, anyone can hang.
Read the rest of the interview at Hypetrak.
Paris, France (6th MARCH, 2016) – Global Sports Brand PUMA and London-based lifestyle brand Trapstar go hard in Autumn-Winter '16 as they are set to release their first collaboration collection featuring a range of footwear, apparel and accessories. Following the teaser drop in December '15 that saw the PUMA Blaze of Glory get the Trapstar treatment, the incoming season's collection promises a perfect blend of streetwear credibility and classic sports styles.
As far as Trapstar is concerned, there is a star trapped inside everyone. Forged from underground subculture, founders Mike, Lee and Will take iconic cinema, photography, music and contemporary art as inspiration for the brand that have gained such a cult following worldwide. Transcending the ethos of their brand through designs that follow true inspiration (not trends), Trapstar partners with PUMA to remix their vision of lifestyle wear with iconic sports silhouettes. The collaborative collection takes cues from military wear, football and team spirit. Bold red hues, subtly contrasting details, and athletic elements update familiar designs, including the Disc, while giving an edge to fresh apparel.
The DISC Blaze Camo with TRAPSTAR webbing is combined with the PUMA DISC system while the camo print from the synthetic leather upper extend to the Trinomic outsole. Perennial classics Suede and Basket come out in clean, tonal colourway in suede and leather iterations. More premium than ever before. Trapstar put their stamp on PUMA's CELL Bubble with the 'white noise' all over print. PUMA's streamlined outsole and elastic lace buckle, in-sock colour blocking in red takes this silhouette beyond streetwear. The double tongue feature and textile texture make the style even more stereoscopic.
The original T7 Savannah is re-invented with a premium football edge. Heat transfer accents are applied and laser-cut down the back for a bolder, breathable effect that links this jacket to functional athletic designs. Meanwhile, a high-contrast camo print helps this city-exploring essential reflect the TRAPSTAR archive. The Track top, a classic full-zip hoody, becomes more functional and fashion-forward with this TRAPSTAR refresh. Its zip-off sleeves allow you to adapt to activity and weather, while football-inspired back cutouts offer cool, breathable com- fort. The TRAPSTAR archive gets an additional nod from a solid black with TRAPSTAR red colour pops that can't help but stand out from practice to the pub.
Teaming a classic football kit with fearless street style, the Bib is lightly padded vest echoes the TRAPSTAR identity with its tonal camo treatment. Another football inspired piece is the Team Parka. Inspired by the classic coaching jackets used while training in the cold, wet weather, this down-filled design gets a dose of street style boldness from TRAPSTAR's signature "white noise" print insert on the sleeve. It ́s water repellant finish and soft padding makes this style a jacket that is resistant to any misty winter days. Finally, the collection is complemented with the PUMA x TRAPSTAR 32 panel football with premium anodized TPU finish featuring the "white noise" graphic.
The PUMA x Trapstar Autumn-Winter '16 Collection releases on 15th August through Puma.com, Trapstarlondon.com and select lifestyle retailers globally.
PUMA and Trapstar get together in London to release a teaser of what is to come in 2016. Featuring the iconic DISC Blaze, the drop displays the ultimate balance between sports, streetwear and fashion.
On Friday, Nov. 20th, Trapstar London created a USA launch event & fashion show presentation opened by ballerina Dejia Clark, inviting press and influencers in NYC to first hand why the lifestyle brand has garnered a cult following within London’s influencer circuit and has sustained its credibility by maintaining its streetwear heritage over the past 10 years.
Each piece created tells a larger story about the brand and speaks individually to its consumer. Produced in England, Italy and the United States, Trapstar focuses on maintaining the highest standard of quality and manufacturing for each item they create.
Filmed & Edited by: Jinuk Oh
Trapstar x Haculla, an exclusive collection designed in collaboration between British cult streetwear label Trapstar and New York artist Harif Guzman, under his alter ego ‘Haculla’. The AW15 collection consists of 12 looks featuring iconic styles from Trapstar’s Redline; embellished with printed and embroidered street art from Harif Guzman.
Harvey Nichols presents Haculla X Trapstar Redline, an exclusive collection designed in collaboration between British cult streetwear label Trapstar and New York artist Harif Guzman, under his alter ego ‘Haculla’. The AW15 collection consists of 12 looks featuring iconic styles from Trapstar’s Redline; embellished with printed and embroidered street art from Harif Guzman.
Guests at the LCM presentation included Tinie Tempah, Tinchy Stryder, Adrien Sauvage, Bip Ling, Chris Robshaw & Camilla Kerslake, Jess Plummer, Lara Mullen, Harriet Verney, Max Roger, Sean Frank amongst others.
Directed and Edited by: Hamish Stephenson